Privacy Policy
Arpalus Ltd.
Update Date: July-2024
At Arpalus Ltd., we are committed to protecting the privacy and confidentiality of the data we process through our services. This privacy policy outlines how our software, which utilizes computer vision and AI, processes data from in-store retail environments. Please read this policy carefully to understand how we handle the data we collect and process through our software.
1. Introduction
Arpalus Ltd. (“we”, “us”, “our”) provides software solutions that utilize computer vision and artificial intelligence (AI) to assist in-store users with collecting data from retail stores. This data is processed either at the edge (on the device’s CPU) or in the cloud for analysis. Importantly, we do not collect, store, or process any personal data through our systems.
Our commitment to data privacy and security is demonstrated by:
– ISO27001 Certification: We have received ISO27001 certification, reflecting our adherence to international standards for information security management.
– GDPR Compliance: We fully comply with the General Data Protection Regulation (GDPR), ensuring that all our data processing activities meet the stringent requirements set by this regulation.
– Patent: Our technology has been granted a patent, recognizing its novelty and innovation in the field of in-store data collection and analysis.
This privacy policy explains:
– What type of data our software collects.
– How that data is processed and stored.
– The security measures we implement to protect the data.
– Your rights regarding the data processed by our software.
2. Data We Collect
Our software is designed to collect and analyze **non-personal retail data** from in-store environments. This includes:
– Product placement and shelf data: Information about product positioning, stock levels, and compliance with merchandising guidelines.
– Environmental data: Images or video frames captured from retail store environments to analyze product displays, shelves, and promotional materials.
No personal data (such as facial recognition, customer identification, or employee information) is collected or processed by our system. Our computer vision algorithms are trained to focus on inanimate objects (e.g., products, shelves, and store layouts) and not on individuals.
3. Data Processing and Storage
The data collected by our software is processed in two ways:
– **On the Edge**: The data is analyzed locally on the device using the CPU. This means that the raw data is processed directly on-site, and only the results of the analysis (e.g., product count, compliance metrics) are transmitted for further use.
– **In the Cloud**: In some cases, the collected data may be transmitted to our cloud servers for processing. When this occurs, the data is encrypted during transmission and at rest, ensuring the highest level of security.
4. Data Usage
The retail data collected by our software is used to:
– Assist retailers and CPG companies with in-store data analysis, such as product placement verification and stock level monitoring.
– Provide insights to improve store operations and product visibility.
We do not use, share, or sell any data for purposes outside the scope of our services.
5. Data Security
Arpalus Ltd. takes data security seriously and implements robust technical and organizational measures to protect the data we process. These measures include:
– **ISO27001 Certification**: Our information security practices are certified under the ISO27001 standard, demonstrating our commitment to maintaining the highest levels of security.
– **Encryption**: All data transmitted between devices and the cloud is encrypted using industry-standard encryption protocols.
– **Access Control**: Only authorized personnel have access to the systems where data is processed and stored.
– **Data Minimization**: We only collect and process the data necessary to provide our services.
6. Third-Party Access
Arpalus Ltd. does not share or provide access to the data collected through our software to any third parties, except when required by law or to fulfill the purpose of our services (e.g., providing insights to the client). In cases where we engage third-party service providers (such as cloud hosting services), they are bound by strict data protection agreements.
7. User Rights
Although our software does not process personal data, we are committed to transparency and respecting your privacy rights. If you have any concerns or questions regarding the data processed by our software, you may contact us at **[insert contact information]**.
8. GDPR Compliance
We adhere to all GDPR principles, ensuring that:
– Data is processed lawfully, fairly, and transparently.
– Data processing is limited to what is necessary for the purposes outlined.
– We have implemented technical and organizational measures to protect the integrity, confidentiality, and availability of data.
Even though we do not collect personal data, we take every measure to ensure that our data processing practices are fully compliant with GDPR.
9. Changes to this Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or regulatory requirements. When we do, we will update the effective date at the top of this policy. We encourage you to review this policy periodically for any changes.
10. Contact Us
If you have any questions or concerns about this privacy policy or our data practices, please contact us at:
Arpalus Ltd. and Arpalus USA INC
12 HaOmanut St., Netanya, Israel
[email protected]
[email protected]
